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Table of Contents
In this section:
Public ParticipationCommunity HealthPublic PolicyGlobal HealthSustainable Development Goals
In this section:
Vulnerable PopulationsDisparitiesResource AllocationCapacity BuildingCommunication Strategies
[1] Health Promotion - an overview | ScienceDirect Topics — Earlier concepts of health promotion were more about the prevention of lifestyle disorders, and noncommunicable diseases; new approaches to health incorporate communicable disease prevention and involve multiple sectors. This is a proactive and positive step in moving closer to health, and beyond a disease focus.
[2] Health Promotion: A Comprehensive Overview of Its Benefits and ... — This article provides an in-depth overview of health promotion, exploring its definition, benefits, strategies, impact on public health, and connection to social justice. ... It seeks to empower individuals, communities, and society as a whole to take positive steps towards better health. Health promotion is based on the concept of health as a
[3] History of Health Promotion in Global Context — Health promotion has its roots in the early origin of the human population but health promotion as a scientific discipline emerged in the 1970s. In a global context, the history of health promotion illustrates some of the complexities and issues that promotion continues to face today.
[4] Health promotion - Wikipedia — The WHO 's 1986 Ottawa Charter for Health Promotion and then the 2005 Bangkok Charter for Health Promotion in a Globalized World defines health promotion as "the process of enabling people to increase control over their health and its determinants, and thereby improve their health". Health promotion is a multifaceted approach that goes beyond individual behavior change. It encompasses a
[5] The evolution of health promotion - PubMed — This paper describes the evolution of health promotion from its nascent roots which focused upon lifestyle to its global concepts of managing the future. A lifestyle orientation was the focus of approximately the first decade of health promotion efforts which followed the release of the 1974 documen …
[6] Using Community Engagement to Move Upstream to Address Social ... — Such academic-community partnerships have a broad emphasis on population health and primary care that expands the model of care to include community engagement, which allows such partnerships to promote health and well-being and reduce health inequalities by addressing social determinants of health (SDOH).This report describes the UF Health
[7] Social Determinants of Health: Social and Community Context — Learn about the vital role of social determinants of health (SDOH) in shaping our well-being. This article explores how factors like social support, community cohesion, and discrimination affect health outcomes and the importance of addressing these issues for a healthier, more equitable future. Join us in recognizing the interconnectedness of SDOH and advocate for systemic change to ensure
[8] Community Engagement, Equity, and Cross-Sector Public Health Practice — We therefore suggest that distinguishing between community engagement for equity and equitable community engagement is a first step toward deepening dialogue about the role of public health in achieving health equity. Keywords: collaborative governance; policy; social determinants of health; theory and practice of public health.
[9] Beyond Health Care: The Role of Social Determinants in Promoting Health ... — In 2017, 19 states required Medicaid MCOs to screen beneficiaries for social needs and/or provide enrollees with referrals to social services and six states required MCOs to provide care coordination services to enrollees moving out of incarceration, with additional states planning to implement such requirements in 2018.40 Other data from a 2017 Kaiser Family Foundation survey of Medicaid managed care plans show that almost all responding MCOs41 (91%) reported activities to address social determinants of health, with housing and nutrition/food security as the top areas of focus.42 The most common activities plans reported engaging in were working with community -based organizations to link members to social services (93%), assessing members’ social needs (91%), and maintaining community or social service resource databases (81%) (Figure 2).43 Some plans also reported using community health workers (67%), using interdisciplinary community care teams (66%), offering application assistance and counseling referrals for social services (52%), and assisting justice-involved individuals with community reintegration (20%).
[11] Evaluating the impact of health promotion programs: using the RE-AIM ... — Abstract. Current public health and medical evidence rely heavily on efficacy information to make decisions regarding intervention impact. This evidence base could be enhanced by research studies that evaluate and report multiple indicators of internal and external validity such as Reach, Effectiveness, Adoption, Implementation and Maintenance (RE-AIM) as well as their combined impact.
[12] Types of Evaluation in Health Promotion and Disease Prevention Programs — Outcome evaluation: Outcome evaluation can focus on short- and long-term program objectives. Appropriate measures demonstrate changes in health conditions, quality of life, and behaviors. Impact evaluation: Impact evaluation assesses a program's effect on participants. Appropriate measures include changes in awareness, knowledge, attitudes
[22] Health Promotion, Health Protection, and Disease Prevention: Challenges ... — HEALTH PROMOTION The breadth of health promotion activities includes systemic regulatory, political, educational, and organiza-tional actions that result in conditions conducive to indi-viduals, groups, and communities.10 The pandemic has had lasting, albeit not uniform, effects on health promo-tion behaviors as evidenced by an increase in obesity
[23] Health Promotion, Health Protection, and Disease Prevention: Challenges ... — Specifically, health promotion is a collective strategy that creates the right social and physical conditions individually, institutionally, and societally to improve the determinants of health and empower individuals to improve their health by increasing their control over the factors that influence health and does not focus resources solely on treatment.2 The development of positive health policies, expansion of collective efficacy in the community, and the progression of a health literate citizenry are actions by which to implement health promotion.2 Health protection relies on the expertise and collaboration of governmental agencies as well as public health and healthcare systems to identify, mitigate, and prevent health threats to populations.3 Disease prevention also has the desired outcome of attaining a healthy population, but efforts are focused on averting specific morbidities.4 Health promotion, health protection, and disease prevention serve as 3 interconnected constructs to fulfill the public health mission, which is ultimately to ensure that populations are healthy and achieve positive states of well-being.5
[28] Designing Health Campaigns for Low-Income and Marginalized Communities — Designing effective health campaigns for low-income and marginalized communities requires a nuanced approach that addresses unique barriers and leverages specific strengths within these communities. To achieve meaningful impact, campaigns must be culturally relevant, accessible, and respectful of the challenges faced by these populations. This article explores key considerations and strategies
[43] The evolution of health promotion - PubMed — The evolution of health promotion - PubMed Search: Search Your saved search Name of saved search: Add to Search The evolution of health promotion The evolution of health promotion A lifestyle orientation was the focus of approximately the first decade of health promotion efforts which followed the release of the 1974 document, "A New Perspective on the Health of Canadians". Achieving Health for All: A Framework for Health Promotion, released in November 1986, further developed the concept of health promotion, suggesting three strategies for increasing health promotion: fostering public participation, strengthening community health services and healthy public policy. J Adolesc Health. J Adolesc Health. Medicine for the twenty-first century: challenges in personal and public health promotion. Health Promotion / history*
[44] The continuing evolution of health promotion - PMC - PubMed Central (PMC) — The conference positioned health promotion methods and strategies at the heart of actions required to achieve the UN Sustainable Development Goals (SDGs) (United Nations, 2015). Other papers examine the application of health promotion strategies in response to public health emergencies through the paper by Corbin and colleagues; and in addressing the commercial determinants of health through a paper by Bettcher and colleagues (Corbin et al., 2021a; McHardy 2021). The paper by Hancock and colleagues examines a further key challenge emerging from the task of positioning health promotion methods and strategies at the heart of actions required to achieve the UN SDGs by advancing planetary health promotion through local-level actions (Hancock et al., 2021). This collection of papers reflects the evolving local and global contexts and emerging priorities for health promotion.
[45] Accelerating the Evolution of Health Promotion Research: Broadening ... — Accelerating the Evolution of Health Promotion Research: Broadening Boundaries and Improving Impact - PMC The Journal in 1977 published a seminal article by Larry Green highlighting an array of challenges associated with the evaluation and measurement of health promotion research (http://am.ajph.link/LGreen_1977). Regardless of the definition, the Institute of Medicine recognizes health promotion research as critical for identifying new and innovative strategies to improve the nation’s health. By enhancing the science base of health promotion, new insights, both on the determinants of health and disease and on the relative effectiveness of innovative approaches to improving population health can be quantified and integrated into sustainable interventions. Historically, efficacious health promotion interventions were guided by traditional public health theories and models.
[46] Health promotion - World Health Organization (WHO) — Health promotion World Health Organization Global Health Topics World Health Statistics Health topics/ Health promotion Health promotion A brief history of Health Promotion The first International Conference on Health Promotion was held in Ottawa in 1986, and was primarily a response to growing expectations for a new public health movement around the world. What is health promotion? Initiative on urban governance for health and well-being Well-being and health promotion (WHA75.19) Contributing to social and economic development: sustainable action across sectors to improve health and health equity (follow-up of the 8th Global Conference on Health Promotion) (EB134) Health Promotion Promoting health through good governance Infographic ### Health is everywhere Behavioural interventions Health promoting schools
[50] Technological innovations and health performance: Effects and ... — Technological innovations enable the collection and analysis of massive volumes of data in the healthcare sector. By leveraging artificial intelligence and data analytics, healthcare providers can gain valuable insights into population health trends, disease patterns, and treatment outcomes (Singh et al., 2024). This data-driven approach can
[51] The role of data science in healthcare advancements: applications ... — Due to the voluminous amounts of clinical data generated from the health care sector like the Electronic Health Records (EHR) of patients, prescriptions, clinical reports, information about the purchase of medicines, medical insurance-related data, investigations, and laboratory reports, there lies an immense opportunity to analyze and study these using recent technologies . Big data and its utility in healthcare and medical sciences have become more critical with the dawn of the social media era (platforms such as Facebook and Twitter) and smartphone apps that can monitor personal health parameters using sensors and analyzers . This review article provides an insight into the advantages and methodologies of big data usage in health care systems.
[52] Data science in healthcare: techniques, challenges and ... - Springer — Purpose Integrating data science techniques in healthcare has emerged as a transformative force and holds immense potential for improving patient outcomes, enhancing operational efficiency, and advancing medical research by utilizing medical information. This paper aims to explore various data science techniques employed in the field of healthcare, highlight corresponding challenges, and
[85] Strategies for Evaluating Telehealth - PMC — Telehealth has the potential to impact the quality and cost of health care delivery, including areas of access, effectiveness, cost, safety, and equity. With "stay-at-home" mandates in many communities, telehealth can help increase access and minimize the need for in-person appointments.
[86] PDF — ABSTRACT Telemedicine is rapidly reshaping public health by revolutionizing chronic disease management, expanding healthcare accessibility, and enhancing health promotion strategies. This paper presents a comprehensive analysis of telemedicine's pivotal role in these crucial areas.
[87] Telehealth as a Means of Enabling Health Equity - PMC — Second, they need to account for how technology such as telehealth influences and is influenced by the broader underpinnings of an equitable healthcare system, including consideration of the social determinants of health that will influence how an individual agent interacts with a health system and the tools, services, and resources within it.
[88] Digital health promotion: promise and peril - PMC - PubMed Central (PMC) — From smartphone applications that provide personalized health programs to activity trackers that monitor heart rates, technology is shaping nearly every aspect of our lives. As the world transitions from the industrial to information age, health promotion too, is progressing into a new technological era of digital health promotion (DHP).
[90] Health apps pose privacy risks, but experts offer this advice — That's because the data on health apps, he said, is not safeguarded by HIPAA, the 1996 law that protects health information gathered by doctors and health systems. "Right now, it's like the Wild West, with zero protection," said Dr. David Grande, author of a study about health privacy in the digital age published in July in JAMA Network Open
[94] Telemedicine and data exploitation | Privacy International — Security is hard, and it is generally impossible to guarantee a 100% security and that data breaches won't occur. However, steps can always be taken to identify and mitigate risks. Legislation often plays an important role in laying down minimum privacy and security standards with which healthcare providers must comply.
[96] The role of health in achieving the sustainable development goals — Transforming our world: the 2030 agenda for sustainable development outlines a transformative vision with 17 sustainable development goals (SDGs) for economic, social and environmental development. 1 While only SDG 3, to ensure healthy lives and promote well-being for all at all ages, focuses on human health, all goals are interrelated. This issue of the Bulletin of the World Health
[98] Engaging Communities to Combat Health Disparities: Strategies for ... — Engaging Communities to Combat Health Disparities: Strategies for Effective Collaboration - Western Pennsylvania Healthcare News Engaging Communities to Combat Health Disparities: Strategies for Effective Collaboration Importance of Community Engagement in Public Health Community engagement plays a crucial role in addressing health disparities. One effective way to do this is through community programs that address health disparities. These actions include public health policies that promote access to health care for Native Hawaiian, Pacific Islander, and Tribal communities. These interventions can reduce health care disparities by focusing on the unique needs of each community. These collaborations help address health disparities by uniting different sectors, including community-based organizations, health systems, and public health departments. Collaboration is key to addressing health disparities through community programs.
[99] Community engagement in public health interventions to reduce health ... — The presence of health inequalities is one of the largest issues currently facing public health policy making in developed countries. Interventions that engage the community in their design or delivery are thought more likely to address the specific needs of disadvantaged populations, and community engagement has consequently become central to guidance and strategies for promoting public health.
[100] Community engagement in public health: a bibliometric mapping of global ... — Background Community engagement (CE) has been regarded as a critical element of successful health programs to achieve "the health for all" goals. Numerous studies have shown that it plays a significant role in reducing inequalities, improving social justice, enhancing benefits, and sharing responsibility towards public health. Despite this, the extant literature of community engagement in
[103] PDF — b. Community Engagement for Health Promotion: creating health "with" rather than "for" Community engagement plays a fundamental role in health promotion as it involves the active participation of community members in identifying issues they want to address, developing solutions, and implementing actions. This can contribute to á
[104] Engaging Communities to Combat Health Disparities: Strategies for ... — Engaging Communities to Combat Health Disparities: Strategies for Effective Collaboration - Western Pennsylvania Healthcare News Engaging Communities to Combat Health Disparities: Strategies for Effective Collaboration Importance of Community Engagement in Public Health Community engagement plays a crucial role in addressing health disparities. One effective way to do this is through community programs that address health disparities. These actions include public health policies that promote access to health care for Native Hawaiian, Pacific Islander, and Tribal communities. These interventions can reduce health care disparities by focusing on the unique needs of each community. These collaborations help address health disparities by uniting different sectors, including community-based organizations, health systems, and public health departments. Collaboration is key to addressing health disparities through community programs.
[105] Effectiveness of Community-Based Health Promotion ... - PubMed — Effectiveness of Community-Based Health Promotion Interventions in Urban Areas: A Systematic Review - PubMed Search in PubMed Effectiveness of Community-Based Health Promotion Interventions in Urban Areas: A Systematic Review Effectiveness of Community-Based Health Promotion Interventions in Urban Areas: A Systematic Review Search in PubMed Therefore, we conducted a systematic literature review on community-based health promotion and prevention programs worldwide. Large-scale community-based health promotion programs, however, often resulted in limited or missing population-wide changes. Our results confirm that community-based interventions are promising for health promotion and disease prevention but so far their potential is not fully realized. Keywords: Community-based health promotion; Neighborhood; Outcome evaluation; Urban area. Health Promot Int. 2004 Jun;19(2):141-56 - PubMed Search in PubMed Search in PubMed Search in PubMed
[106] Health Promotion, Health Protection, and Disease Prevention: Challenges ... — Specifically, health promotion is a collective strategy that creates the right social and physical conditions individually, institutionally, and societally to improve the determinants of health and empower individuals to improve their health by increasing their control over the factors that influence health and does not focus resources solely on treatment.2 The development of positive health policies, expansion of collective efficacy in the community, and the progression of a health literate citizenry are actions by which to implement health promotion.2 Health protection relies on the expertise and collaboration of governmental agencies as well as public health and healthcare systems to identify, mitigate, and prevent health threats to populations.3 Disease prevention also has the desired outcome of attaining a healthy population, but efforts are focused on averting specific morbidities.4 Health promotion, health protection, and disease prevention serve as 3 interconnected constructs to fulfill the public health mission, which is ultimately to ensure that populations are healthy and achieve positive states of well-being.5
[122] Health Promotion, Health Protection, and Disease Prevention: Challenges ... — Specifically, health promotion is a collective strategy that creates the right social and physical conditions individually, institutionally, and societally to improve the determinants of health and empower individuals to improve their health by increasing their control over the factors that influence health and does not focus resources solely on treatment.2 The development of positive health policies, expansion of collective efficacy in the community, and the progression of a health literate citizenry are actions by which to implement health promotion.2 Health protection relies on the expertise and collaboration of governmental agencies as well as public health and healthcare systems to identify, mitigate, and prevent health threats to populations.3 Disease prevention also has the desired outcome of attaining a healthy population, but efforts are focused on averting specific morbidities.4 Health promotion, health protection, and disease prevention serve as 3 interconnected constructs to fulfill the public health mission, which is ultimately to ensure that populations are healthy and achieve positive states of well-being.5
[130] Health Promotion, Health Protection, and Disease Prevention: Challenges ... — Specifically, health promotion is a collective strategy that creates the right social and physical conditions individually, institutionally, and societally to improve the determinants of health and empower individuals to improve their health by increasing their control over the factors that influence health and does not focus resources solely on treatment.2 The development of positive health policies, expansion of collective efficacy in the community, and the progression of a health literate citizenry are actions by which to implement health promotion.2 Health protection relies on the expertise and collaboration of governmental agencies as well as public health and healthcare systems to identify, mitigate, and prevent health threats to populations.3 Disease prevention also has the desired outcome of attaining a healthy population, but efforts are focused on averting specific morbidities.4 Health promotion, health protection, and disease prevention serve as 3 interconnected constructs to fulfill the public health mission, which is ultimately to ensure that populations are healthy and achieve positive states of well-being.5
[131] Behavioural determinants of health: individual versus societal ... — Clearly, a balance must be struck between individual responsibility and wider societal/governmental responsibility. It is important not to minimise individual responsibility for one's own health or create a false dichotomy between individual responsibility and societal responsibility; both are important and should be advocated for simultaneously.
[132] The moral responsibility of governments and individuals in the context ... — The primary responsibility of governments is to create a balance between individual values and rights, one hand, and the health of the population, on the other. There are good reasons to conceive of individual responsibility as a virtue, having to do with the development of crucial character traits and habits.
[147] Policy, Systems, and Environmental Change - Rural Health Promotion and ... — For health promotion and disease prevention strategies to be successful, policies, systems, and environments (PSE) must be supportive of health. Policy, systems, and environmental change strategies are designed to promote healthy behaviors by making healthy choices readily available and easily accessible in the community. PSE change strategies
[148] Health Promotion - World Health Organization (WHO) — The Charter identified five health promotion action areas: build Healthy Public Policy, create supportive environments, develop personal skills, strengthen community action, and; reorient health services. These actions are interdependent, but healthy public policy establishes the environment that makes the other four possible.
[149] Creating health promoting settings - World Health Organization (WHO) — The Healthy Settings movement came out of the WHO Health for All strategy in 1980. The idea has been refined over the years by calling for the creation of supportive environments with a focus on settings for health and emphasizing the value of settings for implementing comprehensive strategies and providing an infrastructure for health promotion. At the most recent Global Conference on Health
[159] Health Promotion, Health Protection, and Disease Prevention: Challenges ... — Specifically, health promotion is a collective strategy that creates the right social and physical conditions individually, institutionally, and societally to improve the determinants of health and empower individuals to improve their health by increasing their control over the factors that influence health and does not focus resources solely on treatment.2 The development of positive health policies, expansion of collective efficacy in the community, and the progression of a health literate citizenry are actions by which to implement health promotion.2 Health protection relies on the expertise and collaboration of governmental agencies as well as public health and healthcare systems to identify, mitigate, and prevent health threats to populations.3 Disease prevention also has the desired outcome of attaining a healthy population, but efforts are focused on averting specific morbidities.4 Health promotion, health protection, and disease prevention serve as 3 interconnected constructs to fulfill the public health mission, which is ultimately to ensure that populations are healthy and achieve positive states of well-being.5
[162] Health promotion: challenges revealed in successful practices — We identified challenges to health promotion focusing on vulnerable populations, limits to financing and intersectoral partnerships. Keywords: Health Promotion, Health Public Policy, ... Access opportunities constitute a challenging element in health promotion, given the focus identified in a significant number of practices.
[163] Health Promotion, Health Protection, and Disease Prevention: Challenges ... — Table 1 highlights examples of health promotion, health protection, and disease prevention. CHALLENGES AND OPPORTUNITIES Concurrent with the complex role of government in public health management is the evolving challenge of misinformation and disinformation. In response, public health leaders have prioritized novel partnerships with
[164] Communicating with Community: Health Disparities and Health Equity ... — We outline the use of relevant theoretic frameworks, understanding the role of technological contextual changes, trust despite misinformation, health and digital literacy skills, and working with the community for effective reciprocal communication. Strategies for developing community communication are also enumerated and applied to addressing
[165] CDC's Guiding Principles to Promote an Equity-Centered Approach to ... — • Promote open discussion of health equity concepts and use of equity-centered communication strategies. Incorporate meaningful community engagement (18) as a foundational component throughout the process to develop culturally relevant, unbiased communication for health promotion, research, or policy making.
[166] Engaging Communities to Combat Health Disparities: Strategies for ... — Engaging Communities to Combat Health Disparities: Strategies for Effective Collaboration - Western Pennsylvania Healthcare News Engaging Communities to Combat Health Disparities: Strategies for Effective Collaboration Importance of Community Engagement in Public Health Community engagement plays a crucial role in addressing health disparities. One effective way to do this is through community programs that address health disparities. These actions include public health policies that promote access to health care for Native Hawaiian, Pacific Islander, and Tribal communities. These interventions can reduce health care disparities by focusing on the unique needs of each community. These collaborations help address health disparities by uniting different sectors, including community-based organizations, health systems, and public health departments. Collaboration is key to addressing health disparities through community programs.
[167] Strategies To Empower Communities To Reduce Health Disparities — Community-based participatory research is based on collaboration between and participation by community members, representatives of community-based organizations, and researchers to achieve health equity through social action.8 The approach involves a long-term partnership that is focused on a local health issue and involves co-learning, capacity building, shared decision making, mutual ownership of research findings, and dissemination of results.6 It increases the relevance of the research to community members, balances power among the partners, and helps translate research into policy and practice.6 It also helps identify community assets on which to build interventions, and it facilitates the exchange of knowledge between researchers and community members.5
[168] Addressing the health of vulnerable populations: social inclusion and ... — Addressing the health of vulnerable populations: social inclusion and universal health coverage - PMC Addressing the health of vulnerable populations: social inclusion and universal health coverage A number of barriers exclude some individuals and groups from access to and use of health and social services and from participation in economic activities and policy spaces. Cultural competencies, no less important than clinical and public health competencies, help improve access to culturally acceptable services by socially excluded people and communities. The ethical principle of leaving no one behind must be matched with triple government efforts to (a) strengthen health delivery systems and ensure services are equitably distributed, (b) progressively extend financial risk protection and (c) address the health needs of the vulnerable population who are not heard or counted, and who are excluded from economic prosperity.
[169] PDF — innovative care models that address the needs of local populations. Currently, CMS is in the testing stage of an ongoing initiative, its Accountable Health Communities (AHC) model. Designed to address health-related social needs of CMS beneficiaries, 2 the model also assesses whether identifying and addressing these needs
[172] Improving the translation of health promotion interventions using ... — A criticism of this approach is the considerable time it takes to achieve translation of health research into practice. Hybrid evaluation designs provide one means of accelerating the research translation process by simultaneously collecting information regarding intervention impacts and implementation and dissemination strategy.
[174] Why Don't We See More Translation of Health Promotion Research to ... — This gap between research and practice is the result of several interacting factors, including limited time and resources of practitioners, insufficient training,15 lack of feedback and incentives for use of evidence-based practices, and inadequate infrastructure and systems organization to support translation.8, 16 In this article, we focus on
[177] Government's Role in Promoting Healthy Living - PubMed — Government plays an important role in addressing lifestyle behaviors and population health, reducing health disparities and chronic disease. Areas for government involvement include surveillance, research, programming, access to health care, quality assurance and guidelines for diet and physical activity (PA).
[178] The role of government in supporting health - World Health Organization ... — It is the role of government to support health and well-being, including to: Provide good-quality health services, that are accessible and affordable to all who need them. Ensure policies, frameworks and standards for health and well-being are in place and acted on; Ensure health services are well funded and run by professionals who are well
[183] Strategies for Combating Misinformation | DISA — The ease with which false or misleading information can be created and shared across digital platforms necessitates a multi-pronged approach involving individuals, communities, tech companies, educational institutions, and governments to combat this pervasive issue. One of the most effective defenses against misinformation is fostering critical thinking and media literacy skills among individuals. Social media platforms and search engines play a pivotal role in the spread of misinformation. However, governments can play a crucial role in supporting research on misinformation, funding media literacy programs, and promoting transparency in online political advertising. By fostering a culture of critical thinking, promoting media literacy, and holding tech companies accountable, we can collectively mitigate the harmful impacts of misinformation and safeguard the integrity of information ecosystems.
[184] To combat misinformation, social influencers need the right tools — In this new landscape, social media creators have emerged as the frontline of public health communication. As we enter this new era, it’s time to recognize that the frontline of public health has shifted to social media, where creators are leading the charge in sharing health information. <p>This <a rel="canonical" href="https://harvardpublichealth.org/tech-innovation/to-combat-misinformation-social-influencers-need-the-right-tools/">article</a> originally appeared in <a href="https://harvardpublichealth.org/">Harvard Public Health magazine</a>. In this new landscape, social media creators have emerged as the frontline of public health communication. As we enter this new era, it’s time to recognize that the frontline of public health has shifted to social media, where creators are leading the charge in sharing health information.